Do you want to start or grow a solo business? Over the past twenty years, I have helped hundreds of people answer that question and explore directions--from home organizing, to technical writing, to body work. I’ll support you in researching profitable niches, understanding your target audience, and developing a compelling message to attract clients.

I also help established solo businesses grow to the next level, either through individual sessions or two speciality marketing groups:  Marketing for Therapists and Healers (intermediate level)  or Marketing Group For Established Creatives. If your vision is grander--perhaps for a brick-and-mortar store with a growing staff--I suggest you work with Ursina Teuscher to research and develop a full strategic plan.

Your Brand

If you are starting a solo business and seeking to attract clients, we begin by identifying three core strengths that will set you apart from competitors, while defining your ideal clients. We then explore their pain points and craft your distinctive way of helping. We end the branding process with birthing a stand-out message and a design concept for your web presence.

I am proud to have been midwife to the following clear niches and distinctive branding messages:

“Disseminating style, charm, and distinction to a video consuming world.” ~ Aaron Kreuter, Crabfood Motion Media 

"I help B2B SaaS companies to smash sales objections with authentic case studies." ~ Mike Russell, Pivotal Writing 

" I am particularly passionate about helping people who have endured trauma and who feel ostracized from their families and society. Some of these courageous outsiders include creatives, LGBT, people affected by addiction or those raised in restrictive environments." ~ Helene Goode, MS, Goode Counseling

Your Marketing Plan

My formula for guiding your promotional activities is encouraging you to spend 75% or your time on marketing activities you enjoy. The other 25% of your time is spent tackling the most potent marketing tools, such as Search Engine Optimization. If you feel resistant to using technology for marketing, we’ll break it down into small manageable steps--with cheers for incremental progress!

Dan Hahn, MS
Career Counselor
Small Business Coach Coach
 

dan@masteringdecisions.com